Isntree: Everything You Need to Know About the Brand and Our Top Recommendations

We’re not gonna lie, the Korean beauty market can get saturated at times. With one release after another, it can be pretty difficult to keep up—and our wallets get a beating, too! Popular brands like COSRX, Etude House, and The Face Shop already have a cult following, not to mention their bestselling products have become staples in our routines, and for very good reason. But there are younger, trendier brands worth exploring, just like Isntree.

Founded with a vision of a clean environment, Isntree’s founder, Jinwoo Kim, put the brand’s skincare products’ thrust on using pure, natural plant-based materials. As the first person in Korea to run a heavily based ingredient cosmetics blog, he’s spent time and energy perfecting “clean cosmetics, like nature.” Isntree products are “made with a perfectionist mindset but without greed.”  

 With a diverse selection of award-winning skincare products, which are well-formulated and skin-loving, you’ll surely find something to add to your daily routine! Need a brief on which products to try from Isntree for your skin type and condition? Read on! 

We’re starting with the Isntree Green Tea Fresh Toner, a lightweight daily toner formulated with natural ingredients like centella asiatica and, of course, green tea, to balance and nourish your skin. With 80% green tea extract, it relieves the stress of the skin giving it vitality for an overall healthy complexion. We highly recommend directly tapping a generous amount on your face for both day and night! Want to try a sample size before actually spending for a full size? Try this mini size! 

Have dry patches from the cool weather? Formulated with 8 types of hyaluronic acid, the relatively new Isntree Hyaluronic Acid Water Essence deeply hydrates dull skin and evens out the skin tone—with trusty niacinamide—for overall supple and smooth skin you can feel. It penetrates deeper into skin and boosts radiance for a noticeable glow. It’s available in a mini size, too!  

Can’t commit—just like your ex because apparently, we’re still hung up on V-Day—to one product for the meantime and just wanna try Isntree’s wide product selection? Take a pick from the Isntree Hyaluronic Acid Special Trial Kit, which, if you ask us, is a pretty practical way to test the brand new Hyaluronic Acid collection and even get some savings! It comes with a Hyaluronic Acid Toner (20ml), Hyaluronic Acid Toner Plus (20ml), Hyaluronic Acid Water Essence (15ml), and a Hyaluronic Acid Aqua Gel Cream (15ml). 

Top off your nightly routine (or even do a mid-day delighter!) with a selection of sheet masks for your skincare woes from Isntree: the Spot Saver Mugwort Gauze Mask (for sensitive skin), Calendula Poreless Face Fit Mask (for irritated skin), and Hyaluronic Acid Deep Moisture Water Mask (for dry skin).  

With winter and the longest lockdown still in our midst, it’s time to bring much needed self-care in your routine! What are you waiting for, shop Isntree now!