While constant friction from the fabric of the mask causes irritation, sores, and even bruises, the occlusive nature of the mask creates a hot and...
Read moreSkincare is Personal.
We are here to help you achieve your pure skin routine by personalizing your korean skincare routine based on your skin story.
Best Sellers
Step 1
Oil Cleanser
Oil Cleansers are the fundamental and essential step of the Korean skincare routine. Oil Cleansing helps remove oil-based products such as makeup, moisturizer, sunscreen and even excess sebum from the skin at the end of the day.
Step 2
Water Cleanser
Water Cleansers, aka foam or gel cleanser, should be followed after the oil cleansing to help remove any debris and impurities, such as sweat and dirt. Double-Cleansing, Oil Cleansing and Foam/Gel Cleansing, is the fundamental step towards an effective skincare routine.
Step 3
Toner
Toning your skin is a good habit in your skincare routine because it not only removes any leftover residuals from double cleansing but also balances the pH of your skin.
Step 3
Treatment
Essence is a typical treatment step in a Korean skincare routine. They are watery and easily absorbed into the skin.
Serums/Ampoules are the concentrated skin treatments packed with a blend of active ingredients to target our particular skin problems and concerns.
Step 5
Moisturizer
A moisturizer is the step that seals in the previous products and gives that final hydration to your skincare routine.
Step 6
Sunscreen
Sunscreens are the most important step to a skincare routine. The sun is the foremost cause of skin aging, and using a sunscreen helps protect and prevent sun damage to your skin and also premature aging.
New Curations
Only one planet
We care about sustainability, and we contribute towards a sustainable future by:
1. Using reduced CO2 Emissions delivery system.
2. Using only wood and paper materials for packaging.
3. Monitoring our supply chain for environmental impact.
Blog posts
If you are looking for summer skincare tips for transitioning your personal skincare routine to summer-ready, keep on reading our 5 easy tips for a...
Read more
"I recommend consultation service from Phyu as she is so dedicated and attentive in analyzing my current skincare steps and ingredients to ensure the compatibility with my skin type. What I am impressed most is her patience and great listening skill! She did very well using “Sharing and Caring” methodology coupled with her in-depth knowledge in skincare."
- Kate
"Phyu is super nice and has a lot of knowledge about skincare! Talking to her feels like talking to a sister and she always has awesome advice and useful tips ready. You can ask her literally anything and she always has an answer and solution to your skincare problems or questions in general. I really enjoyed the group zoom meetings, I was nervous at first but it turned out to be a super chilled and lovely girl chit chat about skincare! ❤️ So don't be shy girls, I was a little anxious too but it is really worth it if you really want to step up your skincare game. Thank you so much for that experience, Phyu!"
- Nina
"Phyu took the time to identify my skin problems and advise helpful solutions. Thank you for the pleasant conversation."
- Linh
"Phyu is really good at helping me sort out my skin care concerns. She knows really well about all the skin care products out there and what's more important is that she can choose which product is more suitable for my skin type. Thank you so much for listening very carefully and giving skincare advice."
- Hnin
"Just received a very beautiful package with new products ! I fell in love with the great quality. All that for a very reasonable price."
- Dovile
"Thank you so much for fast delivery and also a hand writing card. It was so cute :)
I feel so lucky that I found your website, because sometimes I had a problem to find Korean product."
- Sujin
@the_meekah
