Personalizing a skincare routine takes a lot of trial and error. Incorporating products that work effectively for your unique skin requires time, e...
Read more
Best Sellers
Neogen
Day-Light Protection Airy Sunscreen 50+
This lightweight sunscreen soothes, moisturizes and controls sebum and keeps your skin hydrated and rejuvenated even under harsh sunlight.
New Curations
Step 1
Oil Cleanser
Oil Cleansers are the fundamental and essential step of the Korean skincare routine. Oil Cleansing helps remove oil-based products such as makeup, moisturizer, sunscreen and even excess sebum from the skin at the end of the day.
Step 3
Toner
Toning your skin is a good habit in your skincare routine because it not only removes any leftover residuals from double cleansing but also balances the pH of your skin.
Step 2
Water Cleanser
Water Cleansers, aka foam or gel cleanser, should be followed after the oil cleansing to help remove any debris and impurities, such as sweat and dirt. Double-Cleansing, Oil Cleansing and Foam/Gel Cleansing, is the fundamental step towards an effective skincare routine.
Step 3
Treatment
Essence is a typical treatment step in a Korean skincare routine. They are watery and easily absorbed into the skin.
Serums/Ampoules are the concentrated skin treatments packed with a blend of active ingredients to target our particular skin problems and concerns.
Step 5
Moisturizer
A moisturizer is the step that seals in the previous products and gives that final hydration to your skincare routine.
Step 6
Sunscreen
Sunscreens are the most important step to a skincare routine. The sun is the foremost cause of skin aging, and using a sunscreen helps protect and prevent sun damage to your skin and also premature aging.
EXTRA STEP
SHEET MASKS
Sheet masks are great because it allows the skin to 'rest' while it is saturated in hydrating, brightening, or anti-aging ingredients and giving an extra boost to your current skin routine when you need it the most.
Blog posts
As one of the most beneficial skincare ingredients around, niacinamide always stands out. Niacinamide, aka an active form of vitamin B3 or nicotina...
Read more
"I recommend consultation service from Phyu as she is so dedicated and attentive in analyzing my current skincare steps and ingredients to ensure the compatibility with my skin type. What I am impressed most is her patience and great listening skill! She did very well using “Sharing and Caring” methodology coupled with her in-depth knowledge in skincare."
- Kate
"Phyu is super nice and has a lot of knowledge about skincare! Talking to her feels like talking to a sister and she always has awesome advice and useful tips ready. It is really worth it if you want to step up your skincare game. Thank you so much for that experience, Phyu!"
- Nina
"Phyu took the time to identify my skin problems and advise helpful solutions. Thank you for the pleasant conversation."
- Linh
"Phyu is really good at helping me sort out my skin care concerns. She knows really well about all the skin care products out there and what's more important is that she can choose which product is more suitable for my skin type. Thank you so much for listening very carefully and giving skincare advice."
- Hnin
"Just received a very beautiful package with new products ! I fell in love with the great quality. All that for a very reasonable price."
- Dovile
"Thank you so much for fast delivery and also a hand writing card. It was so cute :)
I feel so lucky that I found your website, because sometimes I had a problem to find Korean product."
- Sujin
@the_meekah
